A ProvenChaos Course · Six weeks, live
You Can’t Afford Another “Quiet Month.”
Build a predictable revenue machine before the bottom drops out.
The B2B Revenue Machine™ is a six-week live course that turns unpredictable revenue into clarity, consistency and control. Every week you learn a framework, build your piece of it in the room, and test it in the market before the next session. By week six you have your Company Bible: the problem you solve, the customer you solve it for, how you reach them, the offer, and the sales conversation, written down and tested.
Six weeks, live·$4,997
Why smart founders stay stuck, even working hard
You didn’t start your business to chase clients every month. You built it for freedom, and right now it feels anything but.
You’ve had some wins. But revenue is inconsistent. Your offers aren’t landing. Your pipeline is unpredictable. Feast or famine, and you know exactly which month the famine starts.
You’re putting in the effort. The system underneath the business is what’s broken.
The four leaks killing your growth
ICP confusion
You’re selling to everyone, which means you’re connecting with no one.
Message mismatch
You talk about what you do, not what your buyers can’t live without.
Offer weakness
Prospects nod, smile and vanish, because your offer isn’t painful enough to act on.
Sales chaos
No rhythm, no process, no predictable pipeline. Every deal is a miracle.
Until these are fixed, nothing else works. More content, more ads, more effort: none of it matters. You don’t need more tactics. You need a system that connects everything and shows you exactly what to do next.
What you build: your Company Bible
Over six weeks you write the information bible for your company, one section at a time.
It becomes the foundation for your messaging, your positioning, your sales narrative, your marketing content and your outreach. Everything in the course builds toward it, and every piece connects to the next:
| You build | It gives you |
|---|---|
| Your goal | Direction: the leads, conversations and proposals the number actually requires |
| Your Monday Morning Problem | Urgency: the problem your buyer can’t put off |
| Your Point of View | Differentiation: why the problem exists and what your industry gets wrong |
| Voice of the Customer and your ICP | Clarity: who feels the problem most, in their own words |
| Your go-to-market strategy | Focus: one primary way to reach buyers, chosen on purpose |
| Your offer and business story | Value: an offer that makes yes easy, and the story that carries it |
| Your sales presentation | Communication: a conversation that earns each decision in order |
The six weeks, module by module
Six weeks, thirteen modules. The business that understands its customer best wins every time, so that’s where week one starts.
01
The problem that actually sells
Your goal, your Monday Morning Problem, your Point of View. Most companies build their offers around problems that are irritating or nice to fix. Buyers postpone those. The best companies solve Monday Morning Problems: the ones that threaten a target, a reputation or a career. You define yours and tie it to what your buyer is measured on: revenue, cost, risk or talent. Then you build the Point of View that makes people pay attention: why the problem exists, what your industry gets wrong, and what has to change. Problem plus point of view is positioning.
02
Your customer, at a deeper level
Voice of the Customer and your Ideal Customer Profile. No marketing yet. This week is customer intelligence: how your buyers describe the problem, the words they naturally use, what frustrates and scares them. You listen before you teach. Then you define your ICP: who feels the Monday Morning Problem most, who values the fix most, and who is easiest to reach. You can have more than one ICP. Each one has to be clear.
03
Your go-to-market strategy
Origin story, the GTM Analyzer, competitive intelligence. Your origin story explains why you care about the problem, what you saw others doing wrong, and why your approach is different. A strong one builds trust, credibility and an emotional connection. Then you choose one primary go-to-market motion (inbound, outbound, partner-led, event-led, product-led or community-led) based on where your buyers spend their time and what builds trust fastest with them. You finish with the market data: ten credible statistics that prove the problem is real, because the best founders teach instead of pitch.
04
An offer and a story that convert
Your offer, your business story, your voice. A strong offer answers three questions: who is this for, what problem does it solve, what transformation does it create. If your offer is unclear, your marketing will never work. You build yours piece by piece: the name, the time frame, the outcome, the price, the guarantee, the proof. Then your Mafia Offer: a results-driven promise so strong prospects feel foolish turning it down. Last, the five-part business story you’ll use in every sales conversation, post and presentation, told in a voice that is clear, direct and confident.
05
The revenue conversation
Your sales presentation and handling objections. Most sales fail because they try to close too early. Buyers make a series of small decisions, in order, so your job is to earn the next one: relevance, problem ownership, problem cost, why now, credibility, solution fit, differentiation, risk reversal, and a clear decision path. Skip a step and resistance shows up as “send me some information.” Objections are diagnostic clues that a step got skipped, and you’ll learn to read them that way. You build the deck and the conversation version of it.
06
Present it, then run it every week
Execution. You present your sales conversation live and get real-time feedback. By now you have a defined problem, a clear point of view, a customer you understand, an offer and a sales narrative. The only gap left is execution. You leave with the weekly rhythm that keeps the machine running: update your messaging, post your point of view, reach out, start conversations. Every week.
How the six weeks run
- A live session every week. Teach, share, do, share, iterate. You work on your own business in the room, not a case study.
- Office hours every week for feedback on your work and help with whatever is stuck.
- A challenge between sessions, in the real market. Week one: call three current or former clients and ask why they chose you, call one prospect who chose not to work with you, post your point of view on LinkedIn, and reach out to ten people you’ve engaged with before.
- AI tools built on the frameworks. A ProvenChaos GPT or Mindpal workflow for each section of your Company Bible: the Monday Morning Problem, Point of View, ICP, origin story, GTM Analyzer, business story, sales presentation and the Objection Decimator. Technology does the first draft. You stay the human in the loop.
- Everything recorded and in the course portal, with your workbook.
- A small group of B2B founders doing the same work, sharing a win of the week and keeping each other moving.
Plan on three to four hours a week: about two in the live session and one or two applying what you learned. It’s built for people running real businesses.
Who it’s for
Built for you if
You run a B2B business and revenue still comes in waves.
Your clients mostly come from referrals and word of mouth, and you want that to become a system you can scale.
You aren’t sure exactly what you’re selling yet. That’s where week one starts.
You are the team, or most of it. No sales department required.
You’ll show up, do the work, and follow the process.
Look elsewhere if
You want a course to watch. This one you build.
You want someone else to write your message for you.
You’re looking for scripts to pressure buyers. Everything here starts from a problem you already solve.
Do the work. Get the results. Guaranteed.
If you do the work and follow the system, you will generate at least your investment back in new client revenue. If you don’t, I’ll refund you. No hoops. No friction. No fine print.
What that means: you’re not guessing what to do next. You’re following a clear, proven system, and building something that produces real conversations and real clients. The only requirement is to show up, do the work, and follow the process. That’s it.
The price, published
$4,997 for the six weeks. That covers every live session, weekly office hours, the AI tools and workbook, and the recordings, with the guarantee above.
Join the waitlist for the next cohort
Dates aren’t set yet. Join the waitlist and you’ll hear first and get first seats when enrollment opens. While you wait, I’ll send you six short emails from the course, one question at a time: the same questions founders work through in the room. Nothing else gets added to your inbox.
B2B Revenue Machine · Waitlist
Six short emails from the course, then the dates. Unsubscribe anytime.
In their words
“I started Modern Engineering Solutions from scratch in 2018, and working with Jerry since 2021 has been the difference between surviving and actually scaling. He has this rare ability to immediately understand where you’re stuck, whether it’s sales, operations, or just being buried in the day-to-day, and give you the exact framework you need to break through. If you’re building from zero to $1M and need someone who’s been in the trenches and can meet you exactly where you are, this is it.”
Michael Groselle, PE · Founder, Modern Engineering Solutions
“His insight and advice allowed us to make some key decisions in order to push the business in the right direction, and acquire two new clients after 3 weeks of negotiations.”
Luis Camejo · Owner, BizBros
Built from running companies, under real pressure
I’m Jerry Macnamara, your instructor and a fellow entrepreneur in the arena. At Soccer Post we went from $5.9MM to $15MM in 18 months and made the Franchise 500 three times. At NFFS we went from $7MM to $30MM in three years, made the Inc. 5000 twice, and were named one of Florida Trend’s Best Places to Work. Since then I’ve advised more than 100 B2B companies, from startups to companies just under $1B in revenue.
This course distills the frameworks I’ve used to help founders break through plateaus, whether that means finally hitting $1MM or building a simple, predictable business that runs without you holding it together. You won’t get generic templates. You get the systems used to define the right problem, clarify the customer, build a go-to-market strategy, create an offer that converts, and turn conversations into revenue.
My mission is simple: help you build a business you love, that loves you back.
Questions founders ask
What does the B2B Revenue Machine cost?
$4,997 for the six weeks, with the guarantee: do the work and follow the system, and you’ll generate at least your investment back in new client revenue, or I’ll refund you.
When does the next cohort start?
Dates aren’t set yet. Join the waitlist: you’ll hear first and get first seats when enrollment opens.
What if I don’t know exactly what I’m selling yet?
That’s exactly where we start. The first weeks help you define the painful problem you solve, who you solve it for, and an offer buyers actually want. You don’t need it figured out. You need to show up ready to build.
Do I need a team to benefit?
No. Many founders at this stage are the team. The course builds the systems and clarity first, so when you do grow, you can scale without the chaos that usually follows.
I’ve taken courses before. What makes this one different?
This one you build. Every week you apply the framework to your own business, in the room and then in the market, and you leave with a Company Bible you’ll use for years. It comes from the playbooks used to grow and advise Franchise 500, Inc. 5000 and Best Places to Work companies.
How much time will I need each week?
About three to four hours: two in the live session and one or two applying what you learned. It’s efficient, structured, and focused on what moves revenue.
I’m not very technical. Will I need complicated software?
No. You’ll use simple tools: Google Sheets, GPTs and templates that make the work easier, not harder. If you can open a browser, you can do this.
What if I miss a live session?
Every session is recorded and added to the course portal, so you can catch up anytime. Weekly office hours are there to get you back on track.
Will this help if I already have a few clients?
Yes. The course builds structure around what’s already working, turning word-of-mouth luck into a predictable revenue system you can scale.
What results should I expect?
By the end you’ll have a clear offer, a defined audience, a go-to-market plan, a sales presentation you’ve delivered out loud, and a weekly rhythm that generates conversations. And if you follow the process but don’t make your investment back, you get a full refund.
Go deeper first: What is a Monday Morning Problem? · Why B2B deals stall after a great demo · all courses
Fix the system before the next dry month
Identify your “hell yes” clients. Build messaging that earns attention. Create an offer that closes without pressure. Design a sales rhythm that runs every week. You walk away with a revenue engine that runs on structure, not stress.
The next cohort is forming. The waitlist hears first and gets first seats.