Briggs, my five-year-old, loves going to the local grocery store with me. In fact; he jumps at the opportunity.
Weird, right? Yeah.
But there’s a secret. The bakery gives away sprinkle cookies to kids. Free.
He loves it.
Publix moves the mundane job of shopping to sheer pleasure. Talk about transforming an experience!
It got me thinking.
Every business should have a magic sprinkle cookie that transforms experiences.
Where are the magic sprinkle cookies in your business?
And, if you don’t have them, start baking.