Solving Monday Morning Problems

Companies exist to solve problems.

But, is your company solving a Monday Morning Problem (MMP)?

What’s an MMP? It’s the stuff that busy executives are paying attention to after a weekend of fun. When the dust starts settling out around 9:15am on Monday, is your company solving problems to even be visible to your customers?

Let’s face it. There’s only so many hours in the day. CEOs have to prioritize. And, you always prioritize based around the highest value. It’s the TPV formula every successful CEO uses – consciously or subconsciously.

If your company isn’t solving a Monday Morning Problem, you’re ripe for displacement, budget cuts – or frankly, not even being relevant on the radar.

If you’re having trouble getting a meeting, you’re probably not solving a MMP.

Monday Morning Problems reflect the most important objectives and values of a company. (Hint: It usually directly involves revenue, costs or risk) Align with these priorities and it isn’t even a “sale.” Your customers will clamor to buy.

Here’s the challenge:

• If you’re not a MMP solution, how can you work in every area AROUND the problem to become important? Integrations, support, insights, education…
• And, if you want to cement your position as an MMP Solver, how can you become a resource so valuable that you’re indispensable to your customer’s business? HINT: If they’re calling you on your cell phone on a Sunday, you’re indispensable.

Tell me where you think you are on the scale of solving MMP.

Have a great Saturday!