Ideas
Essays
Long-form essays on running and scaling a company. If it is here, it earned the space.
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The Email From the Elephant
A silly one-line email gets replies that four polite follow-ups couldn’t. Why surprise beats repetition with quiet leads, and how to use it without…
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The Only Three Outcomes of Commitments
Your team didn’t miss the deadline on Friday. They missed it on Tuesday when someone knew the commitment was at risk and stayed silent.…
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Pre-Frame Architecture: Why the Invisible Move Wins the Room
His own team thought the results were luck. Nobody saw the actual move. That invisibility bothered me more than it should have, because the…
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The Soft Approach to Accountability Is Costing You More Than You Think
Billy sat across from me, visibly frustrated. His company had announced a return-to-office mandate months ago. Clear directive. Non-negotiable language. Except it wasn’t being…
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The 2026 Economic Outlook: The Great Divergence
My annual economic outlook for the CEOs I work with. The headline numbers say soft landing. Underneath them the economy is pulling apart, and…
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Tenacity: Built, Not Born
Tenacity is not a personality trait you hire for. It is a system you build: standards, reps, and recovery, installed on purpose.